Designing systems.
Empowering teams.

I’m a visual design and strategy lead focused on scaling ecosystems and driving enterprise transformation. I orchestrate cross-functional teams where business impact and career fulfillment go hand-in-hand.

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Work

AAN Global Digital Transformation

Design Systems • Architecture • Strategy • UX Lifecycle

Enterprise-Wide Rebrand & Workflow Development

Led the development and deployment of a unified design system across all corporate touchpoints, working with multidisciplinary teams.

Brain Health Neuro-Art

Brand Strategy • Production System Development • Production Design

High-Profile Initiative Branding & Strategy

Managed the end-to-end process from brand development and strategy to final production, scaled for longevity.

AI-Assisted Brand Governance

Brand Governance • GenAI Integration • Technical Operations

AI-Integrated Brand Governance Architecture

Created AI agents to review and report on AI image and video generators, achieving an efficient and ethical use of the technology.

Resume

Professional experience, competencies, and technical skills.

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As a visual design and strategy lead, I bridge the gap between creative storytelling and technical execution. With over a decade of experience encompassing front-end development, brand governance, and AI-assisted workflows, I specialize in building scalable design systems and empowering multidisciplinary teams to deliver accessible, impactful digital experiences.

Core Competencies

Brand Development

Focuses on strategic and foundational brand development:

  • Discovery
  • Strategy
  • Visual Language
  • Governance

Visual Design

Covers creative execution and storytelling across media:

  • Concept + Production Design
  • Art Direction
  • Photography & Videography
  • Wireframes & Prototypes

Systems Design

Supports scalable brand implementation and team enablement:

  • Production Workflows
  • Brand Guidelines
  • Toolkits + Templates
  • Onboarding Support

Technical Arsenal

HTML CSS JavaScript Figma Adobe Creative Suite DaVinci Resolve CMS (WordPress / Joomla / Optimizely...) Power BI AI Tools (Adobe, Microsoft, Google)

Work History

Senior Visual Designer

American Academy of Neurology

Front-End Developer / Graphic Designer

American Academy of Neurology

Digital Content Specialist

HealthPartners

Digital Content Specialist

Children’s Minnesota

Graphic Design Intern

American Academy of Neurology

Graphic Design Intern

American Academy of Neurology

Education & Training

AI + Design Thinking (In progress)

IDEO U

Design Thinking (Certificate)

eCornell (Cornell University Extension)

Agile Software Development

HealthPartners (In-house Training)

Web Design (MNSCU Certified)

Minneapolis College

Graphic Design: Print Media (AAS)

Minneapolis College

Digital Photography (Certificate)

The Art Institute of Pittsburgh (Online)

Portrait

About Me

I'm a tested and trusted creative leader with expertise in Front-End Development and Graphic Design, complemented by strong photography skills. I have proven success in balancing brand governance and team leadership with innovative design solutions to launch and revitalize processes, identities, and products. I've expanded my skill set to include Design Thinking, Systems Design, and enhancing traditional design workflows with generative AI.

Beyond the screen, I am passionate about learning new technologies and ideas that help solve problems known and unknown.

I don't see a junk drawer as a cluttered mess; I see it as a toolbox for discovery and creation.

Let's Connect

Currently open for new collaborations and strategic design roles.

Contact Me