Brain Health
Summit Identity

Discovery • Original Concept • Art Direction • Photography

Elevating brain health leadership through strategic brand design.

Objectives

Leverage parent branding to craft a unique sub-brand that drives engagement around research collaboration, public policy, and funding. Position the Summit as a recognized leader in brain health. Deliver an elegant onsite experience that reflects the Summit’s prestige and purpose.

My Role

I was involved across the lifecycle of this project. From the initial discovery phase and original concepting through art direction, stakeholder presentations, and final production, my work guided the visual and experiential outcome.

Key highlights of this process:

Creating a sub-brand that balances parent brand alignment with a unique, prestigious identity.
Developing a custom AI prompt workflow to generate bespoke hero graphics.
Directing photography and brand graphics to ensure a cohesive onsite experience.

Impact

The success of the Brain Health Summit sets a precedent for how design and technology can amplify mission-driven events. A diverse group of participants from various disciplines came together for the initiative. Significant funding was secured, which is expected to drive future efforts in brain health research and policy.

175

participants representing a broad spectrum of disciplines.

$2M

in funding secured, catalyzing future initiatives in brain health.

90%

participation in a post-event survey.

04

additional internal jobs created to handle growth.

Solution pt.1 (Framework)

Concise presentation to key stakeholders including physicians and staff product owners. The main focus for this presentation was to ground expectations of this sub-brand with the parent identity system while providing a unique vision and inspiration for the future of the event.

Framework Steps

Action Plan

Positioning: Utilization of the four pillars of brain health provided me with a narrative.
Brand integration: Having a solid visual direction from the parent brand allowed for me to craft a solution that could be trusted.
Rethinking the hero visual: Understanding that good brain graphics are often overused, I had to reshape what this visualization could mean.

Solution pt. 2 (Designs)

To meet these goals, I developed a prompt to generate a bespoke hero graphic that visually anchors the Summit’s identity, then adjusted the output for scalability.

My prompt included specific keywords like specific areas of the brain, specific brand colors, and a specific physical art/craft style.
I reworked the output so that it could be used in motion graphics (social posts and lower thirds), easy background replacement, and large-format printing needs.
I set this file up so that various layouts could be incorporated, furthering the direction of communication mode distinction.